Technology and mobile applications have always been perfect for increasing productivity and efficiency. The health insurance sector is one that has greatly benefited from this trend, more resources than ever being focused on developing applications. In case you want to build a health insurance app we have prepared a list with some key features that you should consider including if you want to succeed.
How Great Features Can Impact Your App
In order to set yourself apart from your competitors and build a great app, you have to do something different. Having great features that all of your users will find valuable and helpful is the best way to ensure the long-term success of your mobile application.
By creating a health insurance app with features that can’t be found anywhere else on the market, you can easily ensure that more of your users will become loyal clients. By having a great retention rate you can increase your sales and grow your insurance business.
However, besides building an app with great features right out of the box, you have to also maintain it and make sure to update your features constantly. Introducing new app features regularly will ensure that your clients remain loyal on the long-term.
Features to Include
Document Storage and Sharing
When it comes to health insurance mobile applications and their use case scenarios, being able to share, store and access documents instantly right within the app is a big advantage. This access to electronic records through an app is the key feature that most users would want to see in a health insurance app.
The days of using paper for everything are almost over. Although electronic records are not the norm right now, they are starting to get adopted by more and more institutions, diminishing the need for using paper.
Document storage and sharing is such a popular feature across all health mobile apps because of its increased practicality. Being able to fill in any form, and access any health-related document through the app is very appealing to users since it can save them a lot of time.
Even if electronic documents are safer and more practical than paper ones since the risk of getting them lost or forgotten is smaller, such a feature requires a strong security implementation. Considering the sensitive nature of those documents, using end-to-end encryption to ensure protection is a must.
Mobile and internet payments have started to become more and more popular considering how practical they are compared to the traditional payment methods. Being able to proceed a payment through the click of a single button and without having to carry any cash with you is starting to become increasingly appealing.
Giving your users the possibility of seeing all of your insurance plans, pick and pay for one directly through the app could increase your sales significantly considering how convenient the whole process would be. This removes the need for setting up appointments, negotiating and only then proceeding the payments.
Moreover, if the clients already have an insurance plan at you, allowing them to renew it, instantly, through the app might end up improving your user retention rate. As great as all of the benefits sound, ensuring that the payment gateway is secure and that the third party processing the payment is trusted represents a priority.
Live Support and Chat
Considering how effective texting is when compared to calling, more and more people are starting to rely on text chats solely, for productivity purposes. As great as an in-app calling feature might be, the possibility of interacting with the staff directly through texts could represent a great selling point.
Such a feature would diminish any need for spending time in-person, allowing users to book appointments and exchange opinions with the staff directly. Managers, instead of having to spend a lot of time talking to a single client, they can now interact with multiple users through texts whenever they have the time.
Having a chatbot or a real human prepared to answer all of the user’s questions regarding the app, health insurance plans or anything else would also be a great feature that could save managers a lot of time as well.
Health insurance mobile applications can represent a great tool for improving the communication between clients and managers, saving them both a lot of time and energy. If you’re thinking about developing such an app, including all of the three features mentioned above is a must.